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Press Releases

To Buy or Not to Buy

September 2, 2025
The poll of 2,000 U.S. adults split evenly by generation found seven in 10 base their big decisions on some sort of factor, ranging from their intuitions (36%), prayers (29%) and general vibes (19%).
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Adults Age 30 and Younger Overestimate Life Insurance Cost by 10–12 Times

June 25, 2025
The 2025 Insurance Barometer Study, conducted jointly by nonprofit associations LIMRA and Life Happens, shows that young adults believe the cost of a policy is significantly more than its actual price. When asked to guess what the premium of a $250,000 20-year, level term policy would be for themselves, healthy adults in the 18–30-year-old range overestimated the median cost about 10–12 times more than its true cost.
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Adulthood Across Generations

September 11, 2024
The age where life, money and the future start to feel “real” is officially 27 years old, according to new research.
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Life Happens Celebrates 21st Life Insurance Awareness Month with a Focus on Diverse Experiences: When Life Happens, Know Your Loved Ones Are Protected

September 3, 2024
More than 102 million Americans say they need life insurance or more of it, with many hesitant to purchase a policy due to a lack of understanding, according to the 2024 Insurance Barometer Study by Life Happens and LIMRA. Life Happens is committed to educating people about the importance of life insurance to close this knowledge gap, which is why the national nonprofit continues to celebrate Life Insurance Awareness Month (LIAM) each September.
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U.S. Life Insurance Need Gap Grows in 2024

April 15, 2024
The 2024 Insurance Barometer Study reveals middle-income Americans represent the largest market opportunity for the industry. Four in 10 middle-income Americans, or 50 million adults, acknowledge they live with a life insurance coverage gap. This group also expressed a greater intent to buy life insurance (54%) than the general population.
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Life Happens Celebrates 20th Life Insurance Awareness Month With a Focus on the Financial Needs of Single Parents

September 1, 2023
Life Happens is celebrating the 20th anniversary of Life Insurance Awareness Month (LIAM) this September. One focus this year is on the financial needs of single parents, including a new survey "Single Parents and the Financial Future."
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Research

Life Insurance in the (Mis)Information Age

Life Insurance in the (Mis)Information Age

October 2025
Even as rapid shifts in the digital landscape transform our industry, there is still a need for human insight, creativity and interaction to help more Americans get the life insurance coverage they need. This stands out in “Life Insurance in the (Mis)Information Age,” the second report from the 2025 Insurance Barometer Study, by Life Happens and LIMRA.
They Don’t Understand Life Insurance and Overestimate Its Cost

They Don’t Understand Life Insurance and Overestimate Its Cost

June 2025
The 2025 Insurance Barometer Study, research that Life Happens and LIMRA have conducted for 15 years, shows that about three-quarters of adults overestimate the true cost of life insurance.
“Adulting” Across the Generations

“Adulting” Across the Generations

September 2024
What does it mean to be an adult, and at what age does it actually happen for people? Life Happens sought the ...
Education Is Key to People Getting the Life Insurance They Need

Education Is Key to People Getting the Life Insurance They Need

April 2024
Discover key insights from the 2024 Insurance Barometer Study. Learn why many Americans see the need for life insurance but haven't taken action yet.
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Awards

Life Is For Living

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2020 | Silver Telly Winner | Branded Content General-Not-for-profit

2020 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2020 | IMCA Best of Show | Audio/Visual Communication Less than 2 Minutes

2019 | The Communicator Awards | Award of Excellence:

  • Commercials – General-Non-Profit

 

A Promise Kept

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2021 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2021 | Bronze Telly Winner | Branded Content General-Not-for-profit

2021 | Silver Summit Creative Award | Not-for-Profit Video

2021 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

 

Dream On

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2022 | The Communicator Awards | Award of Excellence:

  • Online Video – Individual-Non-Profit

2022 | Silver Telly Winner | Branded Content General-Not-for-profit

2022 | Bronze Summit Creative Award | Not-for-Profit Video

 

 

Life Insurance Awareness Month

2023 | The Communicator Awards | Award of Excellence:

  • Campaign – Non-Profit
  • Campaign – Integrated Campaign

2023 | Davos Communications Awards | Best Influencer Marketing Campaign

 

 

2022 Annual Report

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2023 | The Communicator Awards | Award of Excellence:

  • Overall Design
  • Non-Profit

 

2023 Annual Report

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2023 | The Communicator Awards | Award of Distinction:

  • Non-Profit

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